<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Gregory Scott Henson]]></title><description><![CDATA[Gregory Scott Henson]]></description><link>https://www.gregoryscotthenson.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 16 Oct 2026 04:30:11 GMT</lastBuildDate><atom:link href="https://www.gregoryscotthenson.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[You're Managing Your Startup Team Wrong]]></title><description><![CDATA[Founders who can do it all build teams that need them for everything. The 30-Day Test and how to hire, delegate, and manage outcomes so your startup scales.]]></description><link>https://www.gregoryscotthenson.com/post/how-to-manage-a-startup-team</link><guid isPermaLink="false">6abd4d937908d26646ef642f</guid><pubDate>Tue, 13 Oct 2026 13:00:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_c87bc672ca9242eea6af1c2fd03dafb2~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[The Skill That Kills More Startups Than Bad Ideas]]></title><description><![CDATA[Bad ideas die fast. Good ideas die slow, from founders who never got comfortable asking for money. Why avoiding the ask kills startups and how to fix it.]]></description><link>https://www.gregoryscotthenson.com/post/founder-led-sales-skill-that-kills-startups</link><guid isPermaLink="false">6abd4d2a5b12256eb4eedbd3</guid><pubDate>Tue, 06 Oct 2026 13:00:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_48434f1378c14f5cb9f6f3cef41acec7~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[5 Things I Can't Believe Founders Still Say in Their Pitches]]></title><description><![CDATA[1. "We don't have any competitors." Every company has competitors. If nobody is building what you're building, your real competitor is the spreadsheet, the intern, or the customer doing nothing. Doing nothing wins more deals than any startup. When I ran Henson Group, we competed with thousands of Microsoft partners around the world. I never hid that. I walked into rooms and said, here's who else you could hire, and here's why we win. When a founder says there's no competition, I hear one of...]]></description><link>https://www.gregoryscotthenson.com/post/5-things-i-can-t-believe-founders-still-say-in-their-pitches</link><guid isPermaLink="false">6abd4cea5b12256eb4eedb4b</guid><pubDate>Wed, 30 Sep 2026 17:55:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_19e9b24569114a318becd621bfcc9eca~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[The Best Way to Get More Customers Has Nothing to Do With Your Product]]></title><description><![CDATA[Classes at Duke start soon. And before they do, campus is going to fill with freshmen showing up for orientation week. It’s the best time of the year to get students involved in the program I work for — Duke’s Innovation &#38; Entrepreneurship program — and if you’re willing to spend five minutes learning why, you’re going to unlock the most valuable and powerful customer acquisition strategy in business. For a “startup” like ours (yes, for the time being, we’ll compare my university’s...]]></description><link>https://www.gregoryscotthenson.com/post/the-best-way-to-get-more-customers-has-nothing-to-do-with-your-product</link><guid isPermaLink="false">6ab318079cf35fc9ba00b280</guid><pubDate>Wed, 23 Sep 2026 10:30:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_7b1b2c0e840047e58999399b864040d5~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Name Your Next Ten Customers]]></title><description><![CDATA[Investors don't buy markets, they buy proof you can find a customer and close them. The Next Ten Test: name your next ten buyers, say how you reach them this month without ads, and explain why they buy now instead of next year.]]></description><link>https://www.gregoryscotthenson.com/post/name-your-next-ten-customers</link><guid isPermaLink="false">6a9723e69c8db6195f81d8ff</guid><category><![CDATA[Raising Capital]]></category><pubDate>Tue, 01 Sep 2026 19:23:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_290c1c1d59fa4cfe8ffc6f75a3abc0d6~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[What Failure Really Looks Like in Startups]]></title><description><![CDATA[Three deals, five months, all dead inside the same week. The founder telling me this sells enterprise software with sales cycles long enough to require somewhere between ten and ten thousand meetings. He had been working those three deals since spring. The first died because his champion took a job somewhere else, and her replacement had a preferred vendor from a previous company. The second died because the buyer got acquired and every discretionary purchase froze. The third died in a budget...]]></description><link>https://www.gregoryscotthenson.com/post/what-failure-really-looks-like-in-startups</link><guid isPermaLink="false">6a74b46f2dc76a37da3b260f</guid><category><![CDATA[Startups]]></category><pubDate>Thu, 06 Aug 2026 16:39:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_939aae73620d4b599f9f77855dfa7208~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Most B2B Startups Don't Have a Real Go-to-Market Motion. They Have a Founder.]]></title><description><![CDATA[In 2002 I ran a company out of a one-bedroom apartment in New York. For the first nine months, I was the only employee. The motion was simple. I found companies that had been knocked flat after 9/11, and I migrated their systems for free. When they got back on their feet, they hired me to build and run their infrastructure. It worked. Revenue came in. Clients told other clients. From the outside it looked like a company. It wasn't. It was me. For almost a year, the entire go-to-market was one...]]></description><link>https://www.gregoryscotthenson.com/post/b2b-startups-go-to-market-motion</link><guid isPermaLink="false">6a67a00e388acffd1e3bf5ad</guid><category><![CDATA[Startups]]></category><category><![CDATA[Sales Strategy]]></category><pubDate>Mon, 27 Jul 2026 18:25:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_a71fc4387d504e74bb00d04a3450441f~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[The Work Founders Hate Is the Work That Matters Most]]></title><description><![CDATA[A founder in my Startup Kings WhatsApp group asked me for advice on promoting his startup on social media. I spend what is, for a C-suite exec, an unhealthy amount of time thinking about content strategy. So I was happy to help. I walked him through what a real strategy looks like. Identifying content his  target audience actually cares about. Building a production schedule so he posts consistently instead of sporadically. The AI tools that speed it up. Learning editing software. Testing...]]></description><link>https://www.gregoryscotthenson.com/post/the-work-founders-hate-is-the-work-that-matters-most</link><guid isPermaLink="false">6a50e677cb673b1177c8eca4</guid><category><![CDATA[Startups]]></category><category><![CDATA[Sales Strategy]]></category><pubDate>Fri, 10 Jul 2026 12:41:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_eb326cc1f4964d7dab674b8e7383771c~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Your Software Generates Tasks. The Winners Will Absorb Them.]]></title><description><![CDATA[The last decade of SaaS made you do the work. The next decade does the work for you. The average knowledge worker switches between apps 1,200 times a day. That is not productivity. That is a tax we all quietly agreed to pay. We built the last decade of SaaS by going deep, not wide. Specialize. Reduce scope. Sell to procurement. Configure with an admin. Every product solved one slice and handed the user a new login. The result sits on every sales rep's screen right now. Fifteen to twenty tools...]]></description><link>https://www.gregoryscotthenson.com/post/your-software-generates-tasks-the-winners-will-absorb-them</link><guid isPermaLink="false">6a3034df2e35c99df8d4dd6a</guid><category><![CDATA[SaaS]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Mon, 15 Jun 2026 17:28:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_fe369e381a3546959b11b675cccebdc0~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Put Your AI Agents on the Org Chart. Then Name the Owner.]]></title><description><![CDATA[Most companies treat AI agents like software. The winners treat them like staff—giving each agent an owner, a defined outcome, and the same honest feedback they give their human team.]]></description><link>https://www.gregoryscotthenson.com/post/put-your-ai-agents-on-the-org-chart-then-name-the-owner</link><guid isPermaLink="false">6a26c26e579005354a9bc0f1</guid><category><![CDATA[Business Strategy]]></category><category><![CDATA[Leadership]]></category><pubDate>Mon, 08 Jun 2026 13:40:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_e94d33970eb741398abf1d9cd652beae~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Your First 100 Customers Are Already in Your Phone]]></title><description><![CDATA[A founder texted me last week at 11 PM. He was frustrated, said his startup had “a great product, no customers, and zero idea where to start.” Classic. We hopped on a call the next morning. His pitch deck had 14 slides on positioning. His CRM had three contacts. Three. I told him to close the deck and open his phone. That’s where his first 100 customers actually live. The Niche Conversation Misses the Point Every founder eventually gets the “narrow your niche” lecture. It’s good advice, sort...]]></description><link>https://www.gregoryscotthenson.com/post/your-first-100-customers-are-already-in-your-phone</link><guid isPermaLink="false">6a173fcfa7aaf20e8c52fc15</guid><category><![CDATA[Startups]]></category><category><![CDATA[Sales Strategy]]></category><pubDate>Wed, 27 May 2026 19:06:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_123c468b4b154a26836517f2ad131c72~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[The Two Tests Investors Use Before They Fund Your Startup]]></title><description><![CDATA[You crushed the pitch. The investor leaned in. Asked the right questions. Told you they were excited. You walked out already mentally spending the money. A week later, they passed. No real reason. Just a polite no. Here is what nobody tells you. Investors do not fund startups. They fund people. And before a single wire hits your account, they are running two evaluations on you. I call them The Room Test and The Backstage Test. I have sat across from hundreds of investors. I have watched...]]></description><link>https://www.gregoryscotthenson.com/post/the-two-tests-investors-use-before-they-fund-your-startup</link><guid isPermaLink="false">6a070e4fdf43effc8cdc9c38</guid><category><![CDATA[Raising Capital]]></category><pubDate>Fri, 15 May 2026 12:22:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_fa9f9bf6df1d4e19a790f022cc6c3c1e~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[What Real Startup Growth Actually Looks Like]]></title><description><![CDATA[A founder called me last week, ready to shut his company down. He had built a software product. He was doing the work. Sending the emails, making the calls, taking every meeting he could get on the calendar. He just wasn't getting the result he wanted. "Greg, I'm lucky if one out of fifty people I reach out to actually buys," he said. "At this rate, I'm wondering if I should just shut the whole thing down. Maybe the idea is bad." I laughed. "A 2% conversion from cold outreach to closed deal?...]]></description><link>https://www.gregoryscotthenson.com/post/what-real-startup-growth-actually-looks-like</link><guid isPermaLink="false">69fe06d05bf92805eb5ff89c</guid><category><![CDATA[Startups]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Fri, 08 May 2026 15:59:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_cfdd59355b294b139123f44b03ce5f60~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Your Big Startup Idea Doesn’t Matter - Until You Do This]]></title><description><![CDATA[I watched a founder blow a room full of investors last month. Beautiful deck. Polished slides. Clear problem, clean market size, “rockstar team” in the upper right corner. He had rehearsed the handoff between slides. He even had a clever transition into the TAM/SAM/SOM breakdown. His product was “revolutionizing multi-cloud data governance.” Whatever that means. During Q&#38;A, I asked one question. “What have you done to get customers?” The confidence left the room. Then came the answers I’ve...]]></description><link>https://www.gregoryscotthenson.com/post/your-big-startup-idea-doesn-t-matter-until-you-do-this</link><guid isPermaLink="false">69e8f8a8d06bed7d1a9e51ee</guid><category><![CDATA[Startups]]></category><pubDate>Wed, 22 Apr 2026 16:40:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_6389db269e094d69828300762e2e46e5~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Your Product Works! So Why Isn’t It Spreading?]]></title><description><![CDATA[A founder I know built something great. I used it and sent it to a few people I trust. Every single person said the same thing: “This is exactly what I needed.” A few months later, he shut it down. I asked what happened. “We couldn’t get it to travel.” That word stuck with me. Because most startups don’t fail because the product is bad. They fail because it never leaves the room it was built in. We talk a lot about product-market fit like it’s the finish line. After twenty years of building,...]]></description><link>https://www.gregoryscotthenson.com/post/your-product-works-so-why-isn-t-it-spreading</link><guid isPermaLink="false">69ce7f37f7044e6cf7a8af94</guid><category><![CDATA[Startups]]></category><category><![CDATA[SaaS]]></category><pubDate>Thu, 02 Apr 2026 14:38:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_fe2d392a1d894c469acb7ca4f13779d7~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[The Only Six Words You Need to Pitch Any Startup]]></title><description><![CDATA[I sat through a pitch competition recently and saw the same mistake over and over again. Founders walked on stage, clicked to their first slide, and started performing. You could tell they had practiced. The transitions were smooth, the lines were polished, and everything sounded impressive. And yet nothing landed. Every pitch sounded the same. We are redefining the future of something. We are democratizing access to something. We are revolutionizing the way something works. It all sounded...]]></description><link>https://www.gregoryscotthenson.com/post/the-only-six-words-you-need-to-pitch-any-startup</link><guid isPermaLink="false">69c53e665ed83abd8bbbe438</guid><category><![CDATA[Raising Capital]]></category><category><![CDATA[Startups]]></category><pubDate>Thu, 26 Mar 2026 14:17:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_a45c3dca9c5d46ba96c2c7e74c756285~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[You’re Probably Building Your Startup Backwards]]></title><description><![CDATA[Yesterday, I sat down with seven founders back-to-back. Different ideas, different industries, different stages. Same exact mistake. I’ve seen this pattern for over 20 years, whether it was mentoring founders, scaling Henson Group from a one-bedroom apartment after 9/11, or advising startups today. It doesn’t change. Everyone starts with what they want to build. Almost no one starts with who they’re building for. Each founder walked me through their product. Features, roadmap, vision, AI...]]></description><link>https://www.gregoryscotthenson.com/post/you-re-probably-building-your-startup-backwards</link><guid isPermaLink="false">69bc1a7106e9acd4d41bbd05</guid><category><![CDATA[Startups]]></category><pubDate>Thu, 19 Mar 2026 16:31:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_891c8f5ef20d426b8af8c93e3065824b~mv2.png/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Top 10 YouTube Channels for Learning AI in 2026]]></title><description><![CDATA[After watching dozens of hours of AI tutorials and checking what people are actually recommending in 2026, here is my list of ten channels that actually teach you something useful. YouTube has quietly become the best place to learn artificial intelligence without spending thousands on courses or going back to school. You can find everything from mathematical breakdowns to practical coding tutorials, and most of it is actually free. The problem is not finding content but finding good content....]]></description><link>https://www.gregoryscotthenson.com/post/here-are-the-top-10-youtube-channels-for-learning-ai-in-2026</link><guid isPermaLink="false">69b85360320b64dc4781e2a3</guid><category><![CDATA[Business Strategy]]></category><pubDate>Mon, 16 Mar 2026 19:10:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_2d2f540f36934fb180df36ee33810b19~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[The Question I Ask Every Founder Before They Build]]></title><description><![CDATA[Most founders think startups begin with a product. Someone has an idea. They design the technology. They build the platform. Then they launch and hope customers show up. It sounds logical. But after building companies, investing in startups, and watching thousands of founders attempt the same journey, I have learned something that surprises many first-time entrepreneurs. The hardest part of a startup is almost never building the product. The hardest part is getting customers. Yet that is the...]]></description><link>https://www.gregoryscotthenson.com/post/the-question-i-ask-every-founder-before-they-build-anything</link><guid isPermaLink="false">69b2f872881f20099b2db37b</guid><category><![CDATA[Startups]]></category><pubDate>Thu, 12 Mar 2026 17:37:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_fa14b36e5af146d28f147a6abd3a4510~mv2.jpg/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item><item><title><![CDATA[Claude Cowork for the Other 16 Hours]]></title><description><![CDATA[Most people talk about AI assistants like Claude Cowork as productivity tools for work. Organizing spreadsheets. Drafting emails. Summarizing documents. All useful. But I think people are missing the bigger opportunity. Because the same operational work that runs a business also exists in your personal life. And AI is incredibly good at operations. For the past few weeks I’ve been using Claude Cowork not just for my companies, but for what I call the other 16 hours of the day. Not as an...]]></description><link>https://www.gregoryscotthenson.com/post/claude-cowork-for-the-other-16-hours</link><guid isPermaLink="false">69aae27ab5dd05873349449a</guid><category><![CDATA[Business Strategy]]></category><pubDate>Fri, 06 Mar 2026 14:34:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f92f13_ad7fc287711948ad8e34968a362b489f~mv2.png/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gregory Scott Henson</dc:creator></item></channel></rss>