Follow Gregory Scott Henson

A founder I know built something great. I used it and sent it to a few people I trust. Every single person said the same thing: “This is exactly what I needed.” A few months later, he shut it down. I asked what happened. “We couldn’t get it to travel.” That word stuck with me. Because most startups don’t fail because the product is bad. They fail because it never leaves the room it was built in. We talk a lot about product-market fit like it’s the finish line. After twenty ye