Follow Gregory Scott Henson

The last decade of SaaS made you do the work. The next decade does the work for you. The average knowledge worker switches between apps 1,200 times a day. That is not productivity. That is a tax we all quietly agreed to pay. We built the last decade of SaaS by going deep, not wide. Specialize. Reduce scope. Sell to procurement. Configure with an admin. Every product solved one slice and handed the user a new login. The result sits on every sales rep's screen right now. Fiftee

Most companies treat AI agents like software. The winners treat them like staff—giving each agent an owner, a defined outcome, and the same honest feedback they give their human team.

A founder called me last week, ready to shut his company down. He had built a software product. He was doing the work. Sending the emails, making the calls, taking every meeting he could get on the calendar. He just wasn't getting the result he wanted. "Greg, I'm lucky if one out of fifty people I reach out to actually buys," he said. "At this rate, I'm wondering if I should just shut the whole thing down. Maybe the idea is bad." I laughed. "A 2% conversion from cold outreach

After watching dozens of hours of AI tutorials and checking what people are actually recommending in 2026, here is my list of ten channels that actually teach you something useful. YouTube has quietly become the best place to learn artificial intelligence without spending thousands on courses or going back to school. You can find everything from mathematical breakdowns to practical coding tutorials, and most of it is actually free. The problem is not finding content but findi

Most people talk about AI assistants like Claude Cowork as productivity tools for work. Organizing spreadsheets. Drafting emails. Summarizing documents. All useful. But I think people are missing the bigger opportunity. Because the same operational work that runs a business also exists in your personal life. And AI is incredibly good at operations. For the past few weeks I’ve been using Claude Cowork not just for my companies, but for what I call the other 16 hours of the day

AI is coming for a huge share of human work. And most people, including many leaders, are not prepared for what that actually means. Behind closed doors, the conversation about AI and labor sounds very different from the public messaging. Public messaging: “AI will remove boring work. Humans will be more creative. More fulfilled.” Private framing, as Tristan Harris (former Google design ethicist) put it: “AI represents productivity without the tax of human labor.” Huma

I’ve been testing Anthropic’s new desktop agent, Claude Cowork. It’s the first AI tool I’ve used that actually feels like delegating work instead of chatting with software. A few weeks ago I gave Claude access to a test folder called CoworkDownloads (300+ random files, duplicate PDFs, screenshots, receipts, and “Image.png” chaos). I told it: organize this, rename everything clearly, flag duplicates, and create a structure that makes sense. I left for coffee. Twelve minutes la

After watching dozens of early-stage SaaS companies struggle to gain traction, a few clear marketing patterns stood out. These weren’t subtle mistakes. They were repeatable, expensive, and often fatal. While building my own B2B SaaS, I deliberately avoided those traps. Here are the three marketing growth lessons that mattered most, not theory, but practices that actually moved things forward. Failure 1: They Built First, Marketed Later One of the most common SaaS mistakes is

Building a SaaS company looks glamorous from the outside. In reality, most days feel like controlled chaos: tiny wins, loud failures, and a constant battle between confidence and doubt. As the founder of SocialPost.ai, I’ve stopped chasing hacks, frameworks, and overnight success stories. Instead, I’ve narrowed my focus to four growth factors that consistently compound across stages, funding levels, and market conditions. I’m sharing these openly as part of building in public

Scaling a business requires evolving at every breakpoint. Learn the strategies to grow from startup to platform company. #BusinessGrowth

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