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Name Your Next Ten Customers
Investors don't buy markets, they buy proof you can find a customer and close them. The Next Ten Test: name your next ten buyers, say how you reach them this month without ads, and explain why they buy now instead of next year.

Gregory Scott Henson
6 days ago3 min read


The Two Tests Investors Use Before They Fund Your Startup
You crushed the pitch. The investor leaned in. Asked the right questions. Told you they were excited. You walked out already mentally spending the money. A week later, they passed. No real reason. Just a polite no. Here is what nobody tells you. Investors do not fund startups. They fund people. And before a single wire hits your account, they are running two evaluations on you. I call them The Room Test and The Backstage Test. I have sat across from hundreds of investors. I h

Gregory Scott Henson
May 155 min read


The Only Six Words You Need to Pitch Any Startup
I sat through a pitch competition recently and saw the same mistake over and over again. Founders walked on stage, clicked to their first slide, and started performing. You could tell they had practiced. The transitions were smooth, the lines were polished, and everything sounded impressive. And yet nothing landed. Every pitch sounded the same. We are redefining the future of something. We are democratizing access to something. We are revolutionizing the way something works.

Gregory Scott Henson
Mar 263 min read


The Most Overlooked Fundraising Strategy? Monthly Updates.
Most founders obsess over pitch decks and warm intros when fundraising. Iv’ve found that one of the most powerful — and overlooked — strategies is also the simplest: monthly investor updates.
Consistent updates signal momentum, build trust before the raise, and position you as a founder who executes. In this post, I break down the exact structure we recommend to all our portfolio companies — including what to share, how often, and why it works.

Gregory Scott Henson
May 13, 20253 min read


4 Lessons I Learned While Raising Startup Capital
Fundraising is 90% relationships, 10% transactions. Investors back people, not decks. Build trust before you need the check. #Startups

Gregory Scott Henson
Mar 16, 20252 min read


Mastering Venture Capital Due Diligence
VC due diligence isn’t just a formality—it’s the key to securing funding and making smart investments. Here’s how to master the process. 🚀

Gregory Scott Henson
Feb 24, 20254 min read


Why Your Next Investor Should Bring More than Just Money
Investors bring more than money—they bring connections. A strong network fuels funding, mentorship & growth. Build yours wisely. 🚀 #Startup

Gregory Scott Henson
Feb 20, 20255 min read


The Perfect Pitch Deck: Guide to a Winning Presentation
Your pitch deck's job? Spark interest in 6-12 slides. Focus on the problem, solution, and why you're the team to solve it. #StartupTips

Gregory Scott Henson
Feb 10, 20253 min read


Startup Funding Mistakes to Avoid
Avoid these 5 common mistakes when seeking funding: prep right, target smart, know your market, value fairly, and focus on key metrics!

Gregory Scott Henson
Nov 25, 20245 min read


How to Nail Your Startup Pitch and Raise Capital
When pitching to investors, focus on answering these key questions

Gregory Scott Henson
Oct 20, 20242 min read
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