Follow Gregory Scott Henson

I spent six months building my first “big” digital product in a dark room, fueled by caffeine and a “perfect” business plan. I didn’t talk to a single soul because I was terrified someone would steal my “genius” idea. When I finally launched, the only sound was the chirping of crickets and the notification of my Shopify subscription renewing. I had executed a flawless plan for a product nobody wanted. Steve Blank and Bob Dorf’s The Startup Owner’s Manual is the 600-page “bib

I’ve been testing Anthropic’s new desktop agent, Claude Cowork. It’s the first AI tool I’ve used that actually feels like delegating work instead of chatting with software. A few weeks ago I gave Claude access to a test folder called CoworkDownloads (300+ random files, duplicate PDFs, screenshots, receipts, and “Image.png” chaos). I told it: organize this, rename everything clearly, flag duplicates, and create a structure that makes sense. I left for coffee. Twelve minutes la

After watching dozens of early-stage SaaS companies struggle to gain traction, a few clear marketing patterns stood out. These weren’t subtle mistakes. They were repeatable, expensive, and often fatal. While building my own B2B SaaS, I deliberately avoided those traps. Here are the three marketing growth lessons that mattered most, not theory, but practices that actually moved things forward. Failure 1: They Built First, Marketed Later One of the most common SaaS mistakes is

Building a SaaS company looks glamorous from the outside. In reality, most days feel like controlled chaos: tiny wins, loud failures, and a constant battle between confidence and doubt. As the founder of SocialPost.ai , I’ve stopped chasing hacks, frameworks, and overnight success stories. Instead, I’ve narrowed my focus to four growth factors that consistently compound across stages, funding levels, and market conditions. I’m sharing these openly as part of building in publi