Follow Gregory Scott Henson

In 2002 I ran a company out of a one-bedroom apartment in New York. For the first nine months, I was the only employee. The motion was simple. I found companies that had been knocked flat after 9/11, and I migrated their systems for free. When they got back on their feet, they hired me to build and run their infrastructure. It worked. Revenue came in. Clients told other clients. From the outside it looked like a company. It wasn't. It was me. For almost a year, the entire go-

A founder in my Startup Kings WhatsApp group asked me for advice on promoting his startup on social media. I spend what is, for a C-suite exec, an unhealthy amount of time thinking about content strategy. So I was happy to help. I walked him through what a real strategy looks like. Identifying content his target audience actually cares about. Building a production schedule so he posts consistently instead of sporadically. The AI tools that speed it up. Learning editing softw

A founder texted me last week at 11 PM. He was frustrated, said his startup had “a great product, no customers, and zero idea where to start.” Classic. We hopped on a call the next morning. His pitch deck had 14 slides on positioning. His CRM had three contacts. Three. I told him to close the deck and open his phone. That’s where his first 100 customers actually live. The Niche Conversation Misses the Point Every founder eventually gets the “narrow your niche” lecture. It’s g

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