Follow Gregory Scott Henson

Yesterday, I sat down with seven founders back-to-back. Different ideas, different industries, different stages. Same exact mistake. I’ve seen this pattern for over 20 years, whether it was mentoring founders, scaling Henson Group from a one-bedroom apartment after 9/11, or advising startups today. It doesn’t change. Everyone starts with what they want to build. Almost no one starts with who they’re building for. Each founder walked me through their product. Features, roadmap