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The Work Founders Hate Is the Work That Matters Most
A founder in my Startup Kings WhatsApp group asked me for advice on promoting his startup on social media. I spend what is, for a C-suite exec, an unhealthy amount of time thinking about content strategy. So I was happy to help. I walked him through what a real strategy looks like. Identifying content his target audience actually cares about. Building a production schedule so he posts consistently instead of sporadically. The AI tools that speed it up. Learning editing softw
Gregory Henson
2 days ago3 min read
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