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The Two Tests Investors Use Before They Fund Your Startup
You crushed the pitch. The investor leaned in. Asked the right questions. Told you they were excited. You walked out already mentally spending the money. A week later, they passed. No real reason. Just a polite no. Here is what nobody tells you. Investors do not fund startups. They fund people. And before a single wire hits your account, they are running two evaluations on you. I call them The Room Test and The Backstage Test. I have sat across from hundreds of investors. I h

Gregory Henson
May 155 min read
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